Native Ads for Content Apps
If you have a content app, then you can experiment with native ad implementation for generating revenue with AdMob. With native ads, you have the advantage of creating ads that match the look and feel of your app. This helps enhance the user experience which can increase user engagement, helping you increase your revenue. Here are some best practices when it comes to implementing native ads for content apps.
1. Select ad templates that closely match your content.
AdMob offers three sizes of ad templates to choose from: small, medium, and large. You can choose the template that either best matches the shape of your content blocks, or choose a template that stands out.
Ads that are a different size than your content blocks will ensure that your ads stand out to content consumers, if that is the look you're going for. On the other hand, ads that are the same size as your content blocks will fit seamlessly into your content and be less intrusive.
As with most ad placements, you should experiment with native ads to see what kinds of placements help you generate the most revenue with your content.
2. Choose from ads with different goals.
Depending on the type of content you serve in your app, you may want to choose native ads with different goals. Again, this will be something you should test to see which helps you generate the most revenue with your content and gets the best engagement from your content consumers.
3. Use the custom CSS editor to help match your ads to your content.
If the ad templates do not provide a close enough match to your content, you always have the option of using the custom CSS editor to customize your ad templates further to ensure they match your content and your app's overall look and feel.
While you don't have to have an extensive knowledge of CSS coding, thanks to the help files provided by AdMob, a background in CSS and HTML will help you get through the process faster.
4. Remember that it is about the reader experience.
The best thing about using native mobile ads in your content app is that they do not affect the user experience as much as other ad types. While you can also incorporate banner ads at the bottom of your full pieces of content, native ad content blocks will ensure that your users are able to enjoy your content while having the option to explore new things through your ads, helping you as an app developer and publisher generate revenue.
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