Listings on Google

Free listings on the Shopping tab

Get your products in front of the hundreds of millions of people who come to Google every day for their shopping needs. We're here to help you get discovered, with the choice to list for free or advertise on Google.

Connect with shoppers across Google for free

Connect with shoppers across Google for free

List your products on the Shopping tab for free and reach the hundreds of millions of people shopping each day.

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Drive even more traffic and sales with Google Ads

Drive even more traffic and sales with Google Ads

Advertise on Google to promote your online and local inventory and boost traffic to your site or local shop. In the US, merchants running free listings and ads together on the Shopping tab have seen a substantial increase in both clicks and impressions. Put your products in front of the shoppers who are looking for what you offer on Google. The best part? You only pay when they click.1

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  • 1 in the EEA you will need to select a single CSS, through which to run surfaces across Google. If you are using more than one CSS, the CSS with the most uploaded inventory will be your default for surfaces across Google. You can change the CSS associated with surfaces across Google at any time.