Smart Shopping campaigns
Today's shoppers are always on, shopping across platforms and devices, online and offline, seamlessly. Smart Shopping campaigns help you put your products in front of the shoppers who are looking for what you offer on Google – whether they're at home, on mobile or in the shop. The best part? You only pay when they click.1Get started Watch video
Here's what you can do with Smart Shopping campaigns
Broaden your reach
With Smart Shopping campaigns, products are eligible to show up across all of Google's properties and reach users wherever, and whenever, they're searching or consuming content.
Drive traffic and sales
With Shopping ads, we'll help more customers find your products – online and in store.
Uncover insights and trends
Want to know what sells? We'll help you drill down and figure out what's performing and what isn't. Also, get competitive insights to help strengthen your offering.
Show your ads to hundreds of millions of potential customers on Google surfaces each day
People search for what they want. Smart Shopping campaigns will put your products in front of shoppers looking for what you sell on Google. The best part? You won't pay unless you get results.
Google Display Network
Connect with shoppers before they even start searching for what you offer, like when they're browsing their favourite blogs, using mobile devices and apps, or browsing millions of partnering websites, videos and apps across the Internet.
Surface your products on even more Google properties
Over 40% of global shoppers say that they have purchased products that they discovered on YouTube. Whether it's tagging along on shopping trips with influencers or searching for reviews, reach shoppers when they're watching videos about products.
More than a billion active users come to Gmail every month. Show your products to potential customers wherever they're consuming content – that includes right in their inbox.
STORE VISITS CONVERSION GOAL
Optimise for online and in‑store conversions
Whether your customers are looking for what you sell online or in the real world, you can reach them in both places. Add the store visits goal in your Smart Shopping campaigns to optimize for both online conversions and in-store purchases.Learn more
Frequently asked questions
- 1 In Europe, Smart Shopping campaigns can be used with any Comparison Shopping Service (CSS) that you work with. The ads will be shown on general search results pages and on any other surfaces that the CSS has opted in to.