Connect your ecommerce store to Google to reach millions of shoppers

List your products directly from your ecommerce store so shoppers can find you across Google — including Search, YouTube, and more.

Connect to Google

Person in a pink shirt managing their ecommerce store from a laptop

A clothing store owner taking pictures of a shirt with a phone

Upload your product information to Google Merchant Center right from your existing ecommerce store.

A person in a blue shirt listing products from their phone

Reach shoppers where they search with free, automatic product listings on Google.

A shopper talking to a cashier at a boutique

Run a Performance Max campaign to reach even more shoppers looking for products like yours.

List your products on Google, straight from your ecommerce store

When you link your ecommerce store to Google Merchant Center, your products will automatically show up on Google. Any future changes you make to your products will sync automatically, too.

Link your store

Not using one of these? Get started on Merchant Center

Connect to Google Merchant Center

Link your ecommerce store to your Google Merchant Center account to sync your product and store information.

List your products for free

After you link your ecommerce store, you can list your products on Google automatically — and at no cost.

Expand your reach with Performance Max

Once your listings are live, you have the option to maximize reach and boost sales with a Performance Max campaign.

Showcase your products across Google — for free

Running shoe listings containing a product photo, product information, and ratings at the top of the Google Search Results Page. Shown on a smartphone

Running shoe listings containing a product photo and product information below a shoe store on Google Maps. Shown on a smartphone

Running shoe ads containing a product photo, product information, and ratings below a YouTube video. Shown on a laptop

On their smartphone, a user has searched for running shoes on Google Images. Running shoe listings appear at the top of the results page. Listings contain a product photo, product information, and the number of stores selling the product.

Success Story

28%

increase in conversions

Performance Max is efficient and easy for any marketer, experienced or beginner! We've been able to grow our business by tapping into all of Google's properties, ensuring we're capturing the right customers from every angle.”

— Esther Yang, SEM Manager & Howard Zisser, Head of Marketing

When you’re ready, maximize sales with Performance Max

Performance Max campaigns use the best of Google Ads automation, inventory, and formats to help you drive the most sales possible — online, offline, or both. Plus, get actionable insights to find new and unexpected audiences.

Frequently asked questions

Why connect my ecommerce store to Google?

Connect your ecommerce store to Google to reach shoppers where they search.

75% of global shoppers used Google to search for store or product information in the past week.¹ Google lets you sync this information seamlessly from your existing ecommerce store so you can reach those shoppers on Google Search, Google Maps, YouTube, and more.

Plus, with Performance Max campaigns, Google’s smart technology can help you connect with the right customers at the right time. Performance Max campaigns use Google’s machine learning to optimize your ads and show your products to customers more likely to buy and spend. Just connect your ecommerce store, set your daily budget, and let Google do the heavy lifting to get the best performance and conversion value out of your campaigns.

Are there any discounts for businesses new to Google Advertising?

Businesses new to advertising with Google can earn up to $500 in ad credit. For Performance Max campaigns, we’ll match your spending up to $500 within the first 60 days.

Credits earned can take up to 5 days to be applied to you.

In which countries are free listings on Google available?

Free listings on Google are available for merchants selling in these countries: Finland, Netherlands, Greece, Switzerland, Hungary, Czechia, Romania, Canada, Slovakia, Turkey, USA, Mexico, UK, Sweden, Germany, Denmark, France, Norway, Japan, Belgium, Brazil, Austria, Australia, Poland, Spain, Russia, Italy, India, Saudi Arabia, Vietnam, Israel, Thailand, Ukraine, Republic of Korea, Ireland, New Zealand, Singapore, South Africa, UAE, Portugal, Malaysia, Philippines, Argentina, Colombia, Chile, Hong Kong, Indonesia, Taiwan.

Where will my products appear on Google?

If you’re running a Performance Max campaign, your approved products can appear on Google Search, Google Maps, YouTube, the Google Display Network, and Discover feed.

If you’re selling in the US, then eligible free listings can appear in search results across Google Search, Google Images, and the Google Shopping tab. If you’re selling outside the US, free listings will appear on the Shopping tab.

What is Google Merchant Center?

The Google Merchant Center helps you sync your store and product data with Google and makes the information available for both free listings and Google Shopping Ads. That means everything about your stores and products is available to shoppers when they search on a Google property.

What are Performance Max Campaigns?

Performance Max campaigns enable you to maximize your ad performance across Google’s platforms. Whether your goal is to grow online sales, lead gen, or offline sales, these campaigns use the best of Google Ads automation, inventory, and formats to help drive the highest conversion and revenue performance possible.

How much do Performance Max Campaigns cost?

Performance Max Campaigns are pay-per-click, meaning you only pay when someone clicks on your ads. You can customize your daily budget, but we recommend starting off with the suggested minimum budget. You can change this budget at any time.

Can I run both free listings and Performance Max Campaigns at the same time?

Yes, you can run both at the same time, and we recommend it! In the US, advertisers running free listings and ads together have seen an average of over 50% increase in clicks and over 100% increase in impressions on both free listings and ads on the Shopping tab. Your store is automatically opted into free listings, and you can choose to run a paid Performance Max Campaign.

1 Source: Google/Ipsos, Global, Global Retail Study, Base: total sample (n=14,206), online 18+ who shopped in the last week, countries included: AR, AU, BR, CA, CZ, FR, DE, IN, ID, IT, JP, KR, MX, NL, PL, PT, RU, SA, ZA, ES, SE, TR, UA, GB, U.S., AE, VN, Feb. 2019