Start selling your products across Google

Select a solution below

  • Set up your Merchant Center account.

    Make your shop and product info available to shoppers across Google.

    Get started

    1. Create an account

    Once you have an account open, verify important details like your business and contact information.

    2. Upload your products

    Prepare your product info to submit through a feed, or automatically sync your data from a supported e-commerce platform like Shopify.

    3. Show your products across Google

    Opt your product data in to programmes, like surfaces across Google, Shopping ads, local inventory ads and Shopping Actions, to highlight your products to shoppers across Google.

    Additional resources to take your reach further

    Merchant Center Beginner's Guide

    Learn how to get started, upload your products and manage your data feeds.

    Learn more

    Merchant Center support

    Answer any question or concern related to Merchant Center with these helpful resources.

    Learn more
  • Set up a Smart Shopping campaign

    Promote your products to the shoppers who are looking for what you offer on Google – whether they're at home, on mobile or in-store.

    Get started

    Additional resources to take your reach further

    Merchant Center support

    Get expert support as you create and manage your campaign.

    Learn more
  • Set up a Search ads campaign

    Get in front of customers when they're searching for businesses like yours on Google Search and Maps.

    Get started

    1. Create your text ad

    In just a few minutes, you can write a text ad that tells people what you offer.

    2. Choose your audience

    Connect with potential customers by selecting relevant keywords that people are searching for on Google.

    3. Set your budget

    Set a daily budget, and pay per click. You'll never pay more than your monthly max.

    Additional resources to take your reach further

    Ensure that potential shoppers find your brand, consider your products and click through to purchase.

    Search Ads support

    Get help setting up your Search Ad campaigns.

    Learn more
  • Set up your local inventory ads

    Let nearby shoppers know what you have in stock, driving more sales in your physical shop.

    Get started

    1. Set up your accounts

    You need three separate accounts to run local inventory ads: Merchant Center, Google My Business Locations and Google Ads.

    2. Enable the local inventory ads programme

    Log in to your Merchant Center account. Enable local inventory ads in the Merchant Center Programmes tab.

    3. Create, register and submit feeds

    Use Merchant Center to create and submit a local product inventory feed.

    Additional resources to take your reach further

    Google Ads Support

    Get expert support as you create and manage your Ads campaigns.

    Learn more
  • Set up your Manufacturer Center account

    Provide up-to-date, accurate product info to Google, making it available to potential customers wherever they're searching.

    Get started

    1. Create an account

    Once you've determined eligibility, create a Manufacturer Account using your business details.

    2. Upload your products

    Prepare your product data to submit through a feed, or work with a data partner to upload your product info. Take a look at our quickstart guide if you need help.

    Additional resources to take your reach further

    Quickstart setup guide

    Everything you need to know to get Manufacturer Center set up, fast.

    Learn more
  • Merchant Center

    Set up your Merchant Center account.

    Make your shop and product info available to shoppers across Google.

    Get started

    1. Create an account

    Once you have an account open, verify important details like your business and contact information.

    2. Upload your products

    Prepare your product info to submit through a feed, or automatically sync your data from a supported e-commerce platform like Shopify.

    3. Show your products across Google

    Opt your product data in to programmes, like surfaces across Google, Shopping ads, local inventory ads and Shopping Actions, to highlight your products to shoppers across Google.

    Additional resources to take your reach further

    Merchant Center Beginner's Guide

    Learn how to get started, upload your products and manage your data feeds.

    Learn more

    Merchant Center support

    Answer any question or concern related to Merchant Center with these helpful resources.

    Learn more
  • Performance Max

    Set up a Smart Shopping campaign

    Promote your products to the shoppers who are looking for what you offer on Google – whether they're at home, on mobile or in-store.

    Get started

    Additional resources to take your reach further

    Merchant Center support

    Get expert support as you create and manage your campaign.

    Learn more
  • Search Ads

    Set up a Search ads campaign

    Get in front of customers when they're searching for businesses like yours on Google Search and Maps.

    Get started

    1. Create your text ad

    In just a few minutes, you can write a text ad that tells people what you offer.

    2. Choose your audience

    Connect with potential customers by selecting relevant keywords that people are searching for on Google.

    3. Set your budget

    Set a daily budget, and pay per click. You'll never pay more than your monthly max.

    Additional resources to take your reach further

    Ensure that potential shoppers find your brand, consider your products and click through to purchase.

    Search Ads support

    Get help setting up your Search Ad campaigns.

    Learn more
  • Local inventory ads

    Set up your local inventory ads

    Let nearby shoppers know what you have in stock, driving more sales in your physical shop.

    Get started

    1. Set up your accounts

    You need three separate accounts to run local inventory ads: Merchant Center, Google My Business Locations and Google Ads.

    2. Enable the local inventory ads programme

    Log in to your Merchant Center account. Enable local inventory ads in the Merchant Center Programmes tab.

    3. Create, register and submit feeds

    Use Merchant Center to create and submit a local product inventory feed.

    Additional resources to take your reach further

    Google Ads Support

    Get expert support as you create and manage your Ads campaigns.

    Learn more
  • Manufacturer Center

    Set up your Manufacturer Center account

    Provide up-to-date, accurate product info to Google, making it available to potential customers wherever they're searching.

    Get started

    1. Create an account

    Once you've determined eligibility, create a Manufacturer Account using your business details.

    2. Upload your products

    Prepare your product data to submit through a feed, or work with a data partner to upload your product info. Take a look at our quickstart guide if you need help.

    Additional resources to take your reach further

    Quickstart setup guide

    Everything you need to know to get Manufacturer Center set up, fast.

    Learn more