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Start selling your products across Google

Select a solution below

Merchant Center
Performance Max
Search Ads
Local inventory ads
Manufacturer Center

Set up your Merchant Center account.

Make your shop and product info available to shoppers across Google.

1. Create an account

Once you have an account open, verify important details like your business and contact information.

2. Upload your products

Prepare your product info to submit through a feed, or automatically sync your data from a supported e-commerce platform like Shopify.

3. Show your products across Google

Opt your product data in to programmes, like surfaces across Google, Shopping ads, local inventory ads and Shopping Actions, to highlight your products to shoppers across Google.

Additional resources to take your reach further

Merchant Center Beginner's Guide

Learn how to get started, upload your products and manage your data feeds.

Learn more

Merchant Center support

Answer any question or concern related to Merchant Center with these helpful resources.

Learn more

Set up a Smart Shopping campaign

Promote your products to the shoppers who are looking for what you offer on Google – whether they're at home, on mobile or in-store.

Additional resources to take your reach further

Merchant Center support

Get expert support as you create and manage your campaign.

Learn more

Set up a Search ads campaign

Get in front of customers when they're searching for businesses like yours on Google Search and Maps.

1. Create your text ad

In just a few minutes, you can write a text ad that tells people what you offer.

2. Choose your audience

Connect with potential customers by selecting relevant keywords that people are searching for on Google.

3. Set your budget

Set a daily budget, and pay per click. You'll never pay more than your monthly max.

Additional resources to take your reach further

Ensure that potential shoppers find your brand, consider your products and click through to purchase.

Search Ads support

Get help setting up your Search Ad campaigns.

Learn more

Set up your local inventory ads

Let nearby shoppers know what you have in stock, driving more sales in your physical shop.

1. Set up your accounts

You need three separate accounts to run local inventory ads: Merchant Center, Google My Business Locations and Google Ads.

2. Enable the local inventory ads programme

Log in to your Merchant Center account. Enable local inventory ads in the Merchant Center Programmes tab.

3. Create, register and submit feeds

Use Merchant Center to create and submit a local product inventory feed.

Additional resources to take your reach further

Google Ads Support

Get expert support as you create and manage your Ads campaigns.

Learn more

Set up your Manufacturer Center account

Provide up-to-date, accurate product info to Google, making it available to potential customers wherever they're searching.

1. Create an account

Once you've determined eligibility, create a Manufacturer Account using your business details.

2. Upload your products

Prepare your product data to submit through a feed, or work with a data partner to upload your product info. Take a look at our quickstart guide if you need help.

Additional resources to take your reach further

Quickstart setup guide

Everything you need to know to get Manufacturer Center set up, fast.

Learn more

Merchant Center

Set up your Merchant Center account.

Make your shop and product info available to shoppers across Google.

1. Create an account

Once you have an account open, verify important details like your business and contact information.

2. Upload your products

Prepare your product info to submit through a feed, or automatically sync your data from a supported e-commerce platform like Shopify.

3. Show your products across Google

Opt your product data in to programmes, like surfaces across Google, Shopping ads, local inventory ads and Shopping Actions, to highlight your products to shoppers across Google.

Additional resources to take your reach further

Merchant Center Beginner's Guide

Learn how to get started, upload your products and manage your data feeds.

Learn more

Merchant Center support

Answer any question or concern related to Merchant Center with these helpful resources.

Learn more

Performance Max

Set up a Smart Shopping campaign

Promote your products to the shoppers who are looking for what you offer on Google – whether they're at home, on mobile or in-store.

Additional resources to take your reach further

Merchant Center support

Get expert support as you create and manage your campaign.

Learn more

Search Ads

Set up a Search ads campaign

Get in front of customers when they're searching for businesses like yours on Google Search and Maps.

1. Create your text ad

In just a few minutes, you can write a text ad that tells people what you offer.

2. Choose your audience

Connect with potential customers by selecting relevant keywords that people are searching for on Google.

3. Set your budget

Set a daily budget, and pay per click. You'll never pay more than your monthly max.

Additional resources to take your reach further

Ensure that potential shoppers find your brand, consider your products and click through to purchase.

Search Ads support

Get help setting up your Search Ad campaigns.

Learn more

Local inventory ads

Set up your local inventory ads

Let nearby shoppers know what you have in stock, driving more sales in your physical shop.

1. Set up your accounts

You need three separate accounts to run local inventory ads: Merchant Center, Google My Business Locations and Google Ads.

2. Enable the local inventory ads programme

Log in to your Merchant Center account. Enable local inventory ads in the Merchant Center Programmes tab.

3. Create, register and submit feeds

Use Merchant Center to create and submit a local product inventory feed.

Additional resources to take your reach further

Google Ads Support

Get expert support as you create and manage your Ads campaigns.

Learn more

Manufacturer Center

Set up your Manufacturer Center account

Provide up-to-date, accurate product info to Google, making it available to potential customers wherever they're searching.

1. Create an account

Once you've determined eligibility, create a Manufacturer Account using your business details.

2. Upload your products

Prepare your product data to submit through a feed, or work with a data partner to upload your product info. Take a look at our quickstart guide if you need help.

Additional resources to take your reach further

Quickstart setup guide

Everything you need to know to get Manufacturer Center set up, fast.

Learn more