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Local inventory ads

More and more, shoppers are using digital to find what they need in shops near them. In fact, searches for “shopping near me” have grown 3x in the past two years. Reach these consumers with local inventory ads that help nearby shoppers know what you have in stock, driving more sales to your physical shop.

Here's what you can do with local inventory ads

Promote in-store inventory

Nearly half of all shoppers globally say that they confirm that what they want is in stock before going to the shop. When you use local inventory ads, you're letting these prospective customers know that you have exactly what they want, right when they're looking to buy. Today, we have over 2B offers mapped to physical shop locations globally.

Bring your local shop online

Create a virtual storefront that pairs seamlessly with your physical one by offering details like store hours, product availability and directions.

Measure performance

Keep an eye on your shop's performance online and off. Our robust analytics will help you understand the impact that your digital ads have on in-store sales.

Whether they're searching on desktop, smartphones or by voice, surface your products to nearby shoppers on Google.

Google Assistant

We'll highlight in-stock products from your local feed to nearby shoppers searching with the Google Assistant. For shoppers, finding nearby products, getting shop directions or adding items to a shopping list is just a 'Hey Google' away.

Google Images

Shoppers are turning to Google Images to get ideas about what to buy. Now, you can also capture the attention of nearby shoppers searching for inspiration on this visual surface.


Optimize for online and in‑store conversions

Whether your customers are looking for what you sell online or in the real world, you can reach them in both places. Add the store visits goal in your Smart Shopping campaigns to optimize for both online conversions and in-store purchases.

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Work with a certified partner to get started

Get help onboarding faster with partners experienced in managing local feeds.

Let's set up your local inventory ads

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Frequently asked questions