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Reach more customers and showcase your products across Google for free

Reach more customers and showcase your products across Google for free

People shop on Google more than a billion times a day. With a Merchant Center account, you can add your product offerings to Google for free. Your listings can appear when customers are looking for products like yours on Google Search, Maps, YouTube and more.

How Merchant Center works

Number one

Add your products to Google Merchant Center

If you're on an e-commerce platform, like Shopify or BigCommerce, you can connect your shop to automatically add your products. You can also upload a spreadsheet or add items one by one.

Number two

Your products appear across Google for free

Your products can appear across Google websites and apps like Search, Maps, YouTube and more when customers search for your product offerings or directly for your business.

Number three

Customers click your products to purchase

When someone clicks, Google sends them to the product's page on your website. If you have a physical shop, you can direct customers there instead.

Your product offerings can appear across the Google ecosystem – for free

Running shoe listings containing a product photo and product information below a shoe store on Google Maps. Shown on a smartphone
Running shoe ads containing a product photo, product information, and ratings below a YouTube video. Shown on a laptop
The Shopping tab
On their smartphone, a user has searched for running shoes on Google Images. Running shoe listings appear at the top of the results page. Listings contain a product photo, product information, and the number of stores selling the product.

List your products on Google straight from your

You can automatically add your products to Google when you link your e-commerce shop to Merchant Center. Plus, any future changes that you make to products are automatically synced to Google.

Not on one of our partner e-commerce providers? No problem, you can upload a file or spreadsheet or enter individual products instead.

500,000+ online businesses use Google Merchant Center


400% growth in online shopping revenue

Free listings is a great addition to the impact that Google's retail ads and commerce solutions have made to our e-commerce growth this past year.

Connor Sheridan, Strategist, Tinuiti


5% increase in revenue

We've been using Shopping ads for eight years to connect meaningfully with our audience. Supplementing our existing campaigns with free listings was key to lifting our visibility during a time when consumers were increasingly shopping online.

Marcus Regan, Marketing Manager, Woodland Direct


35k lift in Free Clicks

Adding free listings to our marketing mix was easy and painless. Combined with Shopping ads, we are now able to reach and service even more customers at a time when overall demand in online retail is high.

Alex Wargo, Director of Digital Marketing, Sharper Image

When you're ready, boost your sales with paid ads

Promote your products to reach more customers. Advertising on Google lets you promote your online and local inventory to increase traffic to your site or local shop. The best part? You only pay when someone clicks on your ad and visits your shop.

Google Ads

Frequently asked questions

Reach more customers with Merchant Center