Grow your business with Google Merchant Center
Grow your business with Google Merchant Center
Merchant Center lets you manage how your in-store and online product inventory appears on Google. Our merchant solutions help you reach hundreds of millions of people looking to buy products like yours each day.1,2
Drive sales
Reach hundreds of millions of people looking to buy products like yours each day.1,2
Reach more customers
Google will connect you with the right customers across Search, Shopping, YouTube and the web.
Get business insights
Measure the impact of every sale so that you can show your products to the most valuable customers.
Get your products on Google with Merchant Center
Get Started right from your
e-Commerce platform
Select your e-Commerce platform provider to get your products on Google.
Frequently asked questions
You'll need a Google Account (like Gmail) to sign up. Then go to Merchant Center to tell us about your business, choose where your customers will check out (on your website, on Google or at your local shop), and add your products.
Our beginner's guide to Merchant Center can teach you more about getting started. You'll learn how to submit your products and manage how they show across Google.
Our beginner's guide to Merchant Center can teach you more about getting started. You'll learn how to submit your products and manage how they show across Google.
Listing for free allows you to add products to Google, for free, and reach customers who are looking for products like yours.
Free listings vary based on data requirements. For example, enhanced listings on the Shopping tab require more product data and require you to comply with both policies for free listings and Shopping ads.
Create a Merchant Center account to start adding your products to Google. You'll need a Google Account (like Gmail) to sign up.
Free listings vary based on data requirements. For example, enhanced listings on the Shopping tab require more product data and require you to comply with both policies for free listings and Shopping ads.
Create a Merchant Center account to start adding your products to Google. You'll need a Google Account (like Gmail) to sign up.
First, you'll need to upload your product data to Google Merchant Center, so that shoppers can see your inventory.
Next, link your Google Merchant Center and Google Ads accounts, then create your product advertising campaign.
Decide on a monthly cap for your budget, and then you're all set. You'll pay when people click through to your site or view your inventory.
Next, link your Google Merchant Center and Google Ads accounts, then create your product advertising campaign.
Decide on a monthly cap for your budget, and then you're all set. You'll pay when people click through to your site or view your inventory.
By participating in free listings, your product offers may be eligible to show across different Google surfaces, like the Shopping tab, Google Search, Google Images, Google Maps and Google Lens.
Learn more about where products show and the requirements.
Learn more about where products show and the requirements.
A feed is a file within Merchant Center that contains a list of products that you want to appear on Google. When you add your products, you'll assign attributes to each one. Your product feeds will use these attributes to group your products together. Once you've created a feed, it can be used multiple times across as many Merchant Center features as you need.
Learn more about the types of feeds available with Merchant Center.
Learn more about the types of feeds available with Merchant Center.
With ads, you only pay when a customer clicks on your products. You set an average daily budget which is the amount that you're willing to spend each day, on average, for each ad campaign in your account. The amount of your budget is entirely up to you and you can edit this amount whenever you like.
Troubleshoot with ease by visiting the Google Merchant Center Help Centre. Fix common issues, manage your ads, understand how to measure your results – and more.
Yes, if your website is hosted by a third-party e-Commerce platform, such as Shopify or WooCommerce, there may be additional options to promote your products on Google. Check with your platform for more info.
- 1 Google/Ipsos, Global Retail Study, Feb 2019. Base: Total sample (n=15134) Global online 18+ who shopped in the last week. Countries included: AR, AU, BR, CA, CZ, FR, DE, IN, ID, IT, JP, KR, MX, NL, PL, PT, RU, SA, ZA, ES, SE, TR, UA, UK, US, AE, VN
- 2 Google/Ipsos, Global Retail Study, Feb 2019. Base: Total sample (n=14,206) Global (excl. China) online 18+ who shopped in the last week. Countries included: AR, AU, BR, CA, CZ, FR, DE, IN, ID, IT, JP, KR, MX, NL, PL, PT, RU, SA, ZA, ES, SE, TR, UA, UK, US, AE, VN