Take a look at the latest in AdMob
The secret is out! You have gotten a glimpse of AdMob, fully redesigned with you in mind. From in-depth analysis to a simpler user experience, AdMob is here, ready to help take your business one step deeper into data and insights. In case you missed any of our sessions at I/O, we have you covered here with all the details.
New Features
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AdMob, Reimagined
The new, sleek design of AdMob with easier navigation makes app-level analysis faster than ever before. Intuitive dashboards give you a quick glance of performance with the most meaningful metrics surfaced. If you’re new to AdMob, simpler onboarding can help you get started with ease.
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Google Analytics for Firebase
Creating a customized monetization strategy for different audiences just got easier. See the lifetime value of your users with AdMob and Firebase, connected to give you new insight into how users engage with your app.
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Mediation Groups
AdMob Mediation has always served to make you more ad revenue across networks. For added simplicity, we’ve introduced mediation groups. Just create one group and assign to various ad units in different countries: it’s that seamless.
Success Story
"Lifetime Value has always been the premium metric for our games that rely on in-app purchases for revenue. With the integration of AdMob and Firebase, we can know the exact LTV of users for our ad-based games as well. With this data we can build more targeted marketing strategies for all of our games, especially when entering new countries, rather than depending on viral factors.”
Hồ Việt Lâm
CEO of Senspark, makers of Gold Miner and Shoot Dinosaur Eggs
Key Sessions
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Google Keynote:
Sundar Pichai
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Growth & Monetization Keynote:
Sridhar Ramaswamy, Sissie Hsiao, Pali Bhat
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Build great monetization experiences:
Duke Dukellis
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AdMob and Google Analytics for Firebase:
Mai Lowe, Ed Weng
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Find your apps’ best users with Google’s machine learning:
Rob Aikins, Belinda Langner, David Mitby
To learn more, visit the AdMob Help Center.
Thank you for tuning in to I/O! We look forward to seeing you again next year.
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