Slimme Shopping-campagnes en lokale campagnes worden in 2022 geüpgraded naar campagnes voor maximale prestaties. Meer informatie
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Local campaigns

Local campaigns help you reach shoppers across Google to highlight your nearby stores, in-store product inventory, or special promotions.

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Communicate with potential customers nearby with Local campaigns

Showcase your products and provide valuable information

Provide shoppers with the information they need to help them decide when and how to visit your store.

Let automation do the work for you

Save time for what matters most to your business. Local campaigns automatically optimize your bids, creatives, and ad placements to increase visits to your store.

Measure your impact in the real world

Understand the in-store impact of your campaigns with reporting on store visits or calls and directions clicks.

Reach millions of local shoppers across Google with one simple campaign

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  • SUCCESS STORY

    Ikea logo

    IKEA UK drives an 5.3 incremental return-on-ad spend

    IKEA, the Swedish-founded global furniture retailer, wanted to measurably drive incremental visits to its stores. The brand tested a control group against stores that used Local campaigns. The test groups yielded a significant increase in incremental sales, leading IKEA to make Local campaigns a continued part of its strategic planning.

    “ When Google approached us with Local campaigns, it gave us a really relevant opportunity to address the challenge of growing in-store footfall, and we were pleased to see the results from the test proved the campaign drove visits and ROI.”
    — Tania Douglas, Media Manager, IKEA UK

    Read more Read less

    IKEA, the Swedish-founded global furniture retailer, wanted to measurably drive incremental visits to its stores. The brand tested a control group against stores that used Local campaigns. The test groups yielded a significant increase in incremental sales, leading IKEA to make Local campaigns a continued part of its strategic planning.

    Ikea logo
    “ When Google approached us with Local campaigns, it gave us a really relevant opportunity to address the challenge of growing in-store footfall, and we were pleased to see the results from the test proved the campaign drove visits and ROI.”
    - Tania Douglas, Media Manager, IKEA UK

    Key stats

    +4.5%

    Incremental in-store sales

    5.3

    Incremental ROAS

  • CASE STUDY

    Saks logo

    Saks Fifth Avenue sees an incremental return-on-ad spend of 7.7x

    Saks Fifth Avenue, a luxury retailer, used Local campaigns to focus on store visits specifically during the holiday season. Using a randomized controlled geo-experiment, Saks saw its in-store sales increase and an incremental offline ROAS of 7.7x. Based on the results from the experiment, they have expanded Local campaigns to promote more of its store locations.

    “ We're always looking for new ways to promote and drive value from our stores, and digital is becoming increasingly critical to achieve our in-store performance goals. Local campaigns have proved very successful and we're delighted with the results!”
    — Ryan Butterworth, Director of Search, Saks Fifth Avenue

    Read more Read less

    Saks Fifth Avenue, a luxury retailer, used Local campaigns to focus on store visits specifically during the holiday season. Using a randomized controlled geo-experiment, Saks saw its in-store sales increase and an incremental offline ROAS of 7.7x. Based on the results from the experiment, they have expanded Local campaigns to promote more of its store locations.

    Saks logo
    “ We're always looking for new ways to promote and drive value from our stores, and digital is becoming increasingly critical to achieve our in-store performance goals. Local campaigns have proved very successful and we're delighted with the results!”
    - Ryan Butterworth, Director of Search, Saks Fifth Avenue

    Key stats

    $460K

    Incremental lift in store sales

    7.7x

    Incremental in-store return-on-ad-spend ROAS

  • CASE STUDY

    Sephora logo

    Sephora achieves an incremental return-on-ad spend of 3.4x

    Sephora, a multinational beauty chain, knows that customers who browse and buy in-store are more valuable. With a randomized controlled geo-experiment, the brand found that Local campaigns helped increase its in-store sales. For every dollar invested, Sephora generated a positive incremental retunr-on-ad spend.

    “ We are excited to test and grow omni-shopping behavior through emerging digital formats. Working together with Google on a rigorous test structure, Local campaigns have proved to be a successful part of our omni toolbox.”
    — Aaron Katz, Sr. Mgr. Paid Search & Programmatic, Sephora

    Read more Read less

    Sephora, a multinational beauty chain, knows that customers who browse and buy in-store are more valuable. With a randomized controlled geo-experiment, the brand found that Local campaigns helped increase its in-store sales. For every dollar invested, Sephora generated a positive incremental retunr-on-ad spend.

    Sephora logo
    “ We are excited to test and grow omni-shopping behavior through emerging digital formats. Working together with Google on a rigorous test structure, Local campaigns have proved to be a successful part of our omni toolbox.”
    - Aaron Katz, Sr. Mgr. Paid Search & Programmatic, Sephora

    Key stats

    3.4x

    Incremental in-store return-on-ad spend

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An illustration of a computer representing a store.

Learn how to create a Local campaign

Visit the Help Center

Frequently asked questions

  • What are Local campaigns?

    Local campaigns help you reach shoppers nearby across Google’s most popular channels. Local ads deliver broad reach and automatically find the most valuable audiences to highlight your nearby stores and increase visits to your locations.

  • How do Local campaigns work?

    When you create a Local campaign, you'll just need to define the store locations you want to promote. You can set this by linking your Google My Business account or selecting affiliate locations.

    Local campaigns are focused on simplicity and growing your in-store business goals. You provide us with store locations, campaign budget, and ad assets. With the help of Google technology, your campaign will automatically optimize your bids, creatives, and ad placements to increase visits to your stores. s. The campaign aims to maximize your in-store value (using store visits, call clicks, or direction clicks) and promote your locations across Google properties and networks.

  • What are some benefits of Local campaigns?

    Local campaigns are the first-ever Google Ads campaign type that are specifically designed to optimize for store visits.

    It is a fully automated solution from end-to-end to optimize your bids, creatives, and ad placements to increase visits to your stores.

    Local campaigns run across Google’s major properties, and shows your ads across Search, Display, Maps, Business Profile,and YouTube. They also provide access to new ad inventory such as Maps promoted pins and local results on Search.