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Connect your ecommerce store to Google to reach millions of shoppers

Connect your ecommerce store to Google to reach millions of shoppers

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List your products directly from your ecommerce store so shoppers can find you across Google — including Search, YouTube, and more.

Person in a pink shirt managing their ecommerce store from a laptop
Shopify logo WooCommerce logo BigCommerce logo
A clothing store owner taking pictures of a shirt with a phone

Sync your products with ease

Upload your product information to Google Merchant Center right from your existing ecommerce store.

A person in a blue shirt listing products from their phone

Get listed for free — automatically

Reach shoppers where they search with free, automatic product listings on Google.

A shopper talking to a cashier at a boutique

Drive more sales with Performance Max

Run a Performance Max campaign to reach even more shoppers looking for products like yours.

List your products on Google, straight from your ecommerce store

When you link your ecommerce store to Google Merchant Center, your products will automatically show up on Google. Any future changes you make to your products will sync automatically, too.

How to get started

Step 1 of 3

Connect to Google Merchant Center

Link your ecommerce store to your Google Merchant Center account to sync your product and store information.

Step 2 of 3

List your products for free

After you link your ecommerce store, you can list your products on Google automatically — and at no cost.

Step 3 of 3

Expand your reach with Performance Max

Once your listings are live, you have the option to maximize reach and boost sales with a Performance Max campaign.

Showcase your products across Google — for free

Running shoe listings containing a product photo and product information below a shoe store on Google Maps. Shown on a smartphone
Running shoe ads containing a product photo, product information, and ratings below a YouTube video. Shown on a laptop
On their smartphone, a user has searched for running shoes on Google Images. Running shoe listings appear at the top of the results page. Listings contain a product photo, product information, and the number of stores selling the product.
A user has pointed their smartphone camera at a pair of running shoes. The Google Lens app shows listings for similar running shoes. Listings contain a product photo and product information.

Success Story

Public Red Logo
28%

increase in conversions

Performance Max is efficient and easy for any marketer, experienced or beginner! We've been able to grow our business by tapping into all of Google's properties, ensuring we're capturing the right customers from every angle.”

— Esther Yang, SEM Manager & Howard Zisser, Head of Marketing

When you’re ready, maximize sales with Performance Max

Performance Max campaigns use the best of Google Ads automation, inventory, and formats to help you drive the most sales possible — online, offline, or both. Plus, get actionable insights to find new and unexpected audiences.

On their smartphone, a user has opened the Shopping Tab on Google Search. Ads for running shoes appear at the top of the page. Ads contain a product photo, product information, ratings, and a free shipping callout

Frequently asked questions

  • 1 Source: Google/Ipsos, Global, Global Retail Study, Base: total sample (n=14,206), online 18+ who shopped in the last week, countries included: AR, AU, BR, CA, CZ, FR, DE, IN, ID, IT, JP, KR, MX, NL, PL, PT, RU, SA, ZA, ES, SE, TR, UA, GB, U.S., AE, VN, Feb. 2019

Ready to reach more customers with Google?