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Measure performance and uncover opportunities
See how your site, apps, and ads are performing. Then go further with insights from Google.
Highlight your product and business information across Google
From Search to Maps, today’s shopping journeys unfold across many surfaces. So we’ve made it easy for businesses to manage their product information and business details across Google.
Upload your store and product info to make it available to show across Google. In the EEA and Switzerland, Merchant Center can be used with any Comparison Shopping Service (CSS) you work with. You can find a list of CSS partners here.
- 1 In Europe, Smart Shopping campaigns can be used with any Comparison Shopping Service (CSS) you work with. The ads will show on general search results pages and on any other surfaces the CSS has opted in to.