Consumers are already holiday shopping online. Are you ready?

Discovery ads

Discovery ads put your products in front of shoppers on the lookout for products to try on Google’s feed surfaces–YouTube, Discover, and Gmail–where people regularly scroll through content about their favorite interests.

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Here's how you can drive results with Discovery ads

Reach up to 3 billion shoppers

Increase the quality of website traffic and drive more sales within users' personalized feeds on YouTube, Discover, and Gmail—no search query needed.

Inspire action with beautiful ads

Connect to shoppers with visually inspiring ads that are rich, authentic, and relevant. Drive them to take action using either a single image or an image carousel, building on your story as people swipe through each card.

Easily scale with what you've got

Use your best social assets and messaging to get your campaign running quickly, so you can easily extend your media reach to new audiences with less effort.

Inspire new customers in their moments of discovery

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Success Story

Deckers used Discovery ads to drive higher quality website traffic and a revenue return ten times its original ad spend.

With help from digital agency Jellyfish, Deckers promoted its holiday gift guide for the UGG brand's 2019 holiday season, connecting with fashion-forward shoppers open to trying new products while scrolling through their favorite Google feeds.

We're very pleased with our performance on Discovery ads. They've helped us build on our omnichannel strategy—we're driving action with our ideal customer across even more of their purchase journey.”
— Richard Russell, VP Omnichannel Marketing at Deckers

With help from digital agency Jellyfish, Deckers promoted its holiday gift guide for the UGG brand's 2019 holiday season, connecting with fashion-forward shoppers open to trying new products while scrolling through their favorite Google feeds.

We're very pleased with our performance on Discovery ads. They've helped us build on our omnichannel strategy—we're driving action with our ideal customer across even more of their purchase journey.”
- Richard Russell, VP Omnichannel Marketing at Deckers

Key stats

10X

return on ad spend

Let’s get started with Discovery ads on Google

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Frequently asked questions