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Merchant Center

Google Merchant Center helps you get your store and product info into Google and make it available to shoppers across Google. That means everything about your stores and products is available to customers when they search on a Google property.

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Here’s what you can do with Merchant Center

Upload accurate product information

Don’t give your customers out-of-date details. Merchant Center helps you ensure that your product info, like price and availability, shows up correctly to potential customers on Google.

Reach customers across Google

Merchant Center powers shopping experiences beyond advertising. Show your products to shoppers across paid and unpaid channels by opting your info into surfaces across Google, Shopping ads, Shopping Actions, and other Google services.

Discover more insights

Get holistic reports to understand how you’re doing across your programs linked to Merchant Center. Find actionable insights on pricing, merchandising and more to drive your business strategy.

Even more benefits to help you drive growth

Sell your products globally

Shopping ads are now available in over +90 countries, which means your products can go global. Set up multi-country feeds in Merchant Center to start showing your inventory to potential shoppers all around the world.

Highlight promotions

40% of global shoppers say they use Google to find the best deal. Use Merchant Center to set up promotions for your Shopping ads. Set up a site wide promotion to apply to every product on your site, or restrict the promotion to select products.

Improve results with customized opportunities

Merchant Center doesn’t just help you organize your product and business data, it helps you improve your results too. Inside the Opportunities page of Merchant Center, you can get a better sense of ways to improve your product data or campaigns to drive more clicks.

  • Success story

    German retailer dm-drogerie markt saw a 33% increase in revenue

    Leading European drugstore chain dm-drogerie market significantly improved their visibility and performance thanks to an overhaul of their product data and images for Shopping ads through Merchant Center.

    “ In respect to the fact that we use Shopping ads as a storefront and as a store, choosing this marketing channel makes a lot of sense, and we're incredibly pleased with the results.”
    — Harald Bauer, Managing Director of dm drogerie markt GmbH

    Read more Read less

    Leading European drugstore chain dm-drogerie market significantly improved their visibility and performance thanks to an overhaul of their product data and images for Shopping ads through Merchant Center.

    “ In respect to the fact that we use Shopping ads as a storefront and as a store, choosing this marketing channel makes a lot of sense, and we're incredibly pleased with the results.”
    - Harald Bauer, Managing Director of dm drogerie markt GmbH

    Key stats

    79%

    boost in visibility

    33%

    increase in revenue

  • Success story

    IKEA doubles store visits and drives sales with our Merchant Center

    When everything-your-home-needs retailer IKEA wanted to expand its online presence, it turned to marketing agency iProspect and Google for help. To start, the teams developed an action plan for improving product data quality and campaign management using Merchant Center. Online visibility increased and in-store visits did, too—all thanks to an improvement in product data quality through Merchant Center.

    “ Our new insights into online and offline attribution pave the way to future conversations on expanding our digital strategy and promoting local inventory through online channels.”
    — Tania Douglas, IKEA Country Media Manager

    Read more Read less

    When everything-your-home-needs retailer IKEA wanted to expand its online presence, it turned to marketing agency iProspect and Google for help. To start, the teams developed an action plan for improving product data quality and campaign management using Merchant Center. Online visibility increased and in-store visits did, too—all thanks to an improvement in product data quality through Merchant Center.

    “ Our new insights into online and offline attribution pave the way to future conversations on expanding our digital strategy and promoting local inventory through online channels.”
    - Tania Douglas, IKEA Country Media Manager

    Key stats

    232%

    growth in store visits

    2X

    sales

  • Success story

    Turkey’s leading online retailer saves time and drives conversions with Feed Rules

    From clothing to footwear and perfume to watches, Turkey’s leading online retailer Trendyol, uses Shopping ads on Google to get its diverse portfolio of popular products in front of potential customers when they’re searching on Google.

    “ We were truly impressed by how a few simple Feed Rules made such a significant impact on performance and sales. And there’s no doubt that this innovative feature is making a noticeable contribution to our bottom line.”
    — Utku Gülbayrak, Digital Marketing Executive, Trendyol.com

    Read more Read less

    From clothing to footwear and perfume to watches, Turkey’s leading online retailer Trendyol, uses Shopping ads on Google to get its diverse portfolio of popular products in front of potential customers when they’re searching on Google.

    “ We were truly impressed by how a few simple Feed Rules made such a significant impact on performance and sales. And there’s no doubt that this innovative feature is making a noticeable contribution to our bottom line.”
    - Utku Gülbayrak, Digital Marketing Executive, Trendyol.com

    Key stats

    1.5-2X

    higher ROAS

    8%-15%

    increase in conversion rates

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Frequently asked questions

  • What is Merchant Center?

    Google Merchant Center is a tool that helps you upload your store and product data to Google and make it available for Shopping ads and other Google services. Learn more about getting started with Merchant Center

  • How do I get my products to show on Google?

    Opting for your product information to show on surfaces across Google, Shopping ads, Shopping Actions, local inventory ads, or other available programs allows people to see goods from your store on various Google platforms, including sponsored and non-sponsored results on Google Search and Google Images.

  • What do I need to do to get started?

    Review our policies and requirements to see if you’re eligible to participate.