Grow your business with Google Merchant Center
Merchant Center lets you manage how your in-store and online product inventory appears on Google. Our merchant solutions help you reach hundreds of millions of people looking to buy products like yours each day.1,2
Get started Sign inDrive sales
Reach hundreds of millions of people looking to buy products like yours each day.1,2
Reach more customers
Google will connect you with the right customers across Search, Shopping, YouTube, and the web.
Get business insights
Measure the impact of every sale so you can show your products to the most valuable customers.
Get your products on Google with Merchant Center
Add products to Google at no cost
Promote your products to reach more customers
Get results and insights
- If your website is hosted by a third-party eCommerce platform, such as Shopify or WooCommerce, there may be additional options to promote your products on Google. Check with your platform for more info.
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success story
Aéropostale finds new online customers through free listings
Key stats
400%growth in online Shopping revenue the last two years
4%of total shopping revenue since April driven by free listings
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success story
Woodland Direct boosts discoverability with free listings
Key stats
7%increase in organic traffic
5%estimated increase in revenue
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success story
Sharper Image increased web traffic while supporting its inventory
Key stats
35Klift in free clicks
3.8%increase in website traffic
Frequently asked questions
- 1 Google / Ipsos, Global Retail Study, Feb 2019. Base: Total sample (n=15134) Global online 18+ who shopped in the last week. Countries included: AR, AU, BR, CA, CZ, FR, DE, IN, ID, IT, JP, KR, MX, NL, PL, PT, RU, SA, ZA, ES, SE, TR, UA, UK, US, AE, VN
- 2 Google / Ipsos, Global Retail Study, Feb 2019. Base: Total sample (n=14206) Global (excl. China) online 18+ who shopped in the last week. Countries included: AR, AU, BR, CA, CZ, FR, DE, IN, ID, IT, JP, KR, MX, NL, PL, PT, RU, SA, ZA, ES, SE, TR, UA, UK, US, AE, VN