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Grow your business with Google Merchant Center

Merchant Center lets you manage how your in-store and online product inventory appears on Google. Our merchant solutions help you reach hundreds of millions of people looking to buy products like yours each day.1,2

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Drive sales

Reach hundreds of millions of people looking to buy products like yours each day.1,2

Reach more customers

Google will connect you with the right customers across Search, Shopping, YouTube, and the web.

Get business insights

Measure the impact of every sale so you can show your products to the most valuable customers.

Get your products on Google with Merchant Center

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  • If your website is hosted by a third-party eCommerce platform, such as Shopify or WooCommerce, 
there may be additional options to promote your products on Google. Check with your platform for more info.

  • success story

    Aéropostale finds new online customers through free listings

    Free listings presented an opportunity for the retailer to optimize their retail strategy and show up for a wider audience online. A more strategic campaign structure, combined with Smart Bidding, led to 400% growth in Shopping over two years.

    “ Implementing free listings was quick and easy on the backend since we’re already existing Shopping ads customers.”
    — Melissa Cohen, Digital Marketing Manager, Aéropostale

    Read more Read less

    Free listings presented an opportunity for the retailer to optimize their retail strategy and show up for a wider audience online. A more strategic campaign structure, combined with Smart Bidding, led to 400% growth in Shopping over two years.

    “ Implementing free listings was quick and easy on the backend since we’re already existing Shopping ads customers.”
    - Melissa Cohen, Digital Marketing Manager, Aéropostale

    Key stats

    400%

    growth in online Shopping revenue the last two years

    4%

    of total shopping revenue since April driven by free listings

  • success story

    Woodland Direct boosts discoverability with free listings

    To respond to evolving consumer behavior, Woodland Direct opted in its entire inventory to free listings on the Shopping tab as soon as it became available in April 2020. After adding free listings to its marketing mix, Woodland Direct saw a 7% increase in click traffic from Google channels in Q2 2020.

    “ Since the start of COVID-19, we’ve seen an influx of demand across the board. With free listings, we were able to drive 7% more organic clicks from our Google channels without increasing our budget—which is clearly a plus.”
    — Marcus Regan, Marketing Manager, Woodland Direct

    Read more Read less

    To respond to evolving consumer behavior, Woodland Direct opted in its entire inventory to free listings on the Shopping tab as soon as it became available in April 2020. After adding free listings to its marketing mix, Woodland Direct saw a 7% increase in click traffic from Google channels in Q2 2020.

    “ Since the start of COVID-19, we’ve seen an influx of demand across the board. With free listings, we were able to drive 7% more organic clicks from our Google channels without increasing our budget—which is clearly a plus.”
    - Marcus Regan, Marketing Manager, Woodland Direct

    Key stats

    7%

    increase in organic traffic

    5%

    estimated increase in revenue

  • success story

    Sharper Image increased web traffic while supporting its inventory

    As the COVID-19 pandemic created a spike in online brand-related searches, Sharper Image looked to harness the demand by driving traffic to their website—without spending additional resources. Free listings made it easy to acquire 35,000 free clicks and counting since April 2020.

    “ Adding free listings to our marketing mix was easy and pain-free. Combined with Shopping ads, we are now able to reach and service even more customers at a time when overall demand in online retail is high.”
    — Alex Wargo, Director of Digital Marketing, Sharper Image

    Read more Read less

    As the COVID-19 pandemic created a spike in online brand-related searches, Sharper Image looked to harness the demand by driving traffic to their website—without spending additional resources. Free listings made it easy to acquire 35,000 free clicks and counting since April 2020.

    “ Adding free listings to our marketing mix was easy and pain-free. Combined with Shopping ads, we are now able to reach and service even more customers at a time when overall demand in online retail is high.”
    - Alex Wargo, Director of Digital Marketing, Sharper Image

    Key stats

    35K

    lift in free clicks

    3.8%

    increase in website traffic

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Frequently asked questions

  • What do I need to get started with Google Merchant Center?

    You’ll need a Google Account (like Gmail) to sign up. Then go to Merchant Center to tell us about your business, choose where your customers will check out (on your website, on Google, or at your local store), and add your products.

    Our beginner’s guide to Merchant Center can teach you more about getting started. You’ll learn how to submit your products and manage how they show across Google.

  • How can I use Merchant Center to add my products to Google for free?

    Listing for free allows you to add products to Google, for free, and reach customers who are looking for products like yours.

    Free listings vary based on data requirements. For example, enhanced listings on the Shopping tab require more product data and require you to comply with both policies for free listings and Shopping ads.

    Create a Merchant Center account to start adding your products to Google. You’ll need a Google Account (like Gmail) to sign up.

  • How can I promote my products with Merchant Center?

    First, you’ll need to upload your product data to Google Merchant Center, so shoppers can see your inventory.

    Next, link your Google Merchant Center and Google Ads accounts, then create your product advertising campaign.

    Decide on a monthly cap for your budget, and then you’re all set. You’ll pay when people click through to your site or view your inventory.

  • Where will my products show?

    By participating in free listings, your product offers may be eligible to show across different Google surfaces, like the Shopping tab, Google Search, Google Images, Google Maps, and Google Lens.

    Learn more about where products show and the requirements.

  • What is the Google Merchant Center feed?

    A feed is a file within Merchant Center that contains a list of products you want to appear on Google. When you add your products, you’ll assign attributes to each one. Your product feeds will use these attributes to group your products together. Once you’ve created a feed, it can be used multiple times across as many Merchant Center features as you need.

    Learn more about the types of feeds available with Merchant Center.

  • How is Google paid?

    With ads, you only pay when a customer clicks on your products. You set an average daily budget which is the amount you're willing to spend each day, on average, for each ad campaign in your account. The amount of your budget is entirely up to you and you can edit this amount whenever you like.

  • How do I get Google Merchant Center support?

    Troubleshoot with ease by visiting the Google Merchant Center Help Center. Fix common issues, manage your ads, understand how to measure your results—and more.

  • Can I use Shopify or WooCommerce to get my products on Google?

    Yes, if your website is hosted by a third-party eCommerce platform, such as Shopify or WooCommerce, there may be additional options to promote your products on Google. Check with your platform for more info.
  • 1 Google / Ipsos, Global Retail Study, Feb 2019. Base: Total sample (n=15134) Global online 18+ who shopped in the last week. Countries included: AR, AU, BR, CA, CZ, FR, DE, IN, ID, IT, JP, KR, MX, NL, PL, PT, RU, SA, ZA, ES, SE, TR, UA, UK, US, AE, VN
  • 2 Google / Ipsos, Global Retail Study, Feb 2019. Base: Total sample (n=14206) Global (excl. China) online 18+ who shopped in the last week. Countries included: AR, AU, BR, CA, CZ, FR, DE, IN, ID, IT, JP, KR, MX, NL, PL, PT, RU, SA, ZA, ES, SE, TR, UA, UK, US, AE, VN