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Local inventory ads

More and more, shoppers are using digital to find what they need in stores near them. In fact, searches for “shopping near me” have grown 3X in the past two years. Reach these consumers with local inventory ads that help nearby shoppers know what you have in stock, driving more sales to your physical store.

Here’s what you can do with local inventory ads

Promote in-store inventory

Nearly half of all shoppers globally say they confirm what they want is in stock before going to the store. When you use local inventory ads, you’re letting these prospective customers know that you have exactly what they want, right when they’re looking to buy. Today, we have over 2B offers mapped to physical store locations globally.

Bring your local store online

Create a virtual storefront that pairs seamlessly with your physical one by offering details like store hours, product availability, and directions.

Measure performance

Keep an eye on your store's performance online and off. Our robust analytics will help you understand the impact your digital ads have on in-store sales.

Whether they’re searching on desktop, smartphones, or by voice, surface your products to nearby shoppers on Google.

incoming assistant text message hey google!, user asking assistant map card with specific location, description and rating
product card detail products result searched  by a term in a laptop


Optimize for online and in‑store conversions

Whether your customers are looking for what you sell online or in the real world, you can reach them in both places. Add the store visits goal in your Smart Shopping campaigns to optimize for both online conversions and in-store purchases.

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Work with a certified partner to get started

Get help onboarding faster with partners experienced in managing local feeds.

Let’s set up your local inventory ads

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Women conversing about Smart Shopping campaigns

Frequently asked questions